The Department of Tourism office in Beijing, China (DOT Beijing) was recently given the ‘Best Destination Promotions’ Award by the China Travel Agent (CTA) Magazine in recognition of tourism promotional and marketing activities undertaken by the Philippines in China. This is the fourth year that DOT Beijing has won the award for the Philippines.
The annual Destination Promotions award is being judged by CTA Magazine’s editorial board based on the quantity, quality and effectiveness of tourism promotional activities undertaken during the year by the national tourism organizations (NTOs). The finalists are screened by selected airlines and major tour wholesalers with whom the NTOs have worked with or who have benefited from said tourism activities.
Ace Durano, Secretary of Tourism, lauded the DOT Beijing team for their excellent work in finding opportunities to promote the country as a premiere travel destination to the Chinese market: “DOT Beijing efforts to reach out to the Chinese tourists through promotional materials as well as by disseminating good news about the tourism developments in the country have given us more reasons to hope for a more robust tourist arrivals from China this year and in upcoming years.”
Other countries awarded the 2009 Destination Promotions award by CTA Magazine included Canada, Malaysia, Switzerland, Belgium, Germany, Holland, Australia and Egypt.
Eduardo Jarque, Jr., Undersecretary for Planning and Promotions says, “We commend the outstanding efforts of our tourism office and marketing team to promote the Philippines to the Chinese tourists. They have not only bridged the gap in geographical distance but also the difference in language and culture to promote the Philippines as a choice destination to the huge China market.”
The CTA Magazine enjoys an esteemed readership base which includes 175,000 tour operators, airlines, NTOs and other trade members. An online version of the magazine has a loyal readership of about 50,000. Aside from the Best Destination Promotions Award for NTOs, CTA also confers awards on airlines and tour wholesalers.