Secretary of Tourism Ramon R. Jimenez, Jr. leaves for Germany this week to lead a 41-man delegation from the Philippines that will participate in the annual International Tourismus Bourse (ITB), the world’s largest travel trade show. Scheduled on March 7-11, 2012 in Berlin, ITB includes booth exhibits of national and local tourist offices, travel-related companies and other service providers.
Beach in Quezon Province
“Our participation in ITB this year is quite significant because it’s the first time for us to roll out the ‘It’s more fun in the Philippines’ campaign in a global event,” Jimenez said. He added, “About half of the travel business is traded through the international travel bourse.” The tourism chief explained that the ITB is institutional among travel wholesalers where direct selling and networking is done. Continue reading Philippine Department of Tourism to launch Its More Fun the Philippines in international travel fest in Berlin