Tag Archive | "tourism slogan philippines"

Its more fun in the Philippines campaign ‘spread like wildfire’


The Department of Tourism’s (DOT) “It’s More Fun in the Philippines” campaign was able to reach a wide audience with little cost to the government, a senior tourism official said.

Domingo Ramon Enerio III, DOT assistant secretary for tourism planning and officer-in-charge of the Tourism Promotions Board, said the campaign is still in its early days but the catchphrase has spread “like wildfire.”

More Fun in the Philippines
More Fun in the Philippines

”It has become a people’s campaign,” he said.

Enerio said the simple truth about the Filipino people is the secret to its success, saying the campaign’s message is easy to understand, speaks the truth about the Filipino culture and makes the locals proud.

“It’s a direct call to action for every Filipino,” Enerio said. Read the full story

Posted in About the Philippines, Philippine Travel NewsComments (0)


Travel News

Advertisement

Facebook Fan Page

Travel Resources


Advertisements

Categories

Stats



Travel & Leisure - Top Blogs Philippines
Philippine retirement calculator is available.