The Department of Tourism’s Special Bids and Awards Committee (SBAC) announced this morning the seven (7) top bidders who successfully met the strict criteria for the formulation of a Philippine country brand. A total of 26 companies heeded the government’s call for the submission of brand design bids to the DOT SBAC.
Philippine Tourism Branding
The eligible bidders will be given two months to prepare their campaigns for pitching to the DOT’s SBAC. After the selection of a final winning agency, that agency has two months to finalize its work and to deliver the final package composed of a branding manual, audiovisual presentation, and print and TV ad designs before end-November. Read the full story
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