Posted on 02 July 2012.
The Department of Tourism’s (DOT) “It’s More Fun in the Philippines” campaign was able to reach a wide audience with little cost to the government, a senior tourism official said.
Domingo Ramon Enerio III, DOT assistant secretary for tourism planning and officer-in-charge of the Tourism Promotions Board, said the campaign is still in its early days but the catchphrase has spread “like wildfire.”
More Fun in the Philippines
”It has become a people’s campaign,” he said.
Enerio said the simple truth about the Filipino people is the secret to its success, saying the campaign’s message is easy to understand, speaks the truth about the Filipino culture and makes the locals proud.
“It’s a direct call to action for every Filipino,” Enerio said. Read the full story
Posted in About the Philippines, Philippine Travel News
Posted on 21 July 2011.
The Department of Tourism’s Special Bids and Awards Committee (SBAC) announced this morning the seven (7) top bidders who successfully met the strict criteria for the formulation of a Philippine country brand. A total of 26 companies heeded the government’s call for the submission of brand design bids to the DOT SBAC.
Philippine Tourism Branding
The eligible bidders will be given two months to prepare their campaigns for pitching to the DOT’s SBAC. After the selection of a final winning agency, that agency has two months to finalize its work and to deliver the final package composed of a branding manual, audiovisual presentation, and print and TV ad designs before end-November. Read the full story
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Posted in Featured, Philippine Travel News