Tag Archive | "It’s more fun in the Philippines"

Its more fun in the Philippines campaign ‘spread like wildfire’


The Department of Tourism’s (DOT) “It’s More Fun in the Philippines” campaign was able to reach a wide audience with little cost to the government, a senior tourism official said.

Domingo Ramon Enerio III, DOT assistant secretary for tourism planning and officer-in-charge of the Tourism Promotions Board, said the campaign is still in its early days but the catchphrase has spread “like wildfire.”

More Fun in the Philippines
More Fun in the Philippines

”It has become a people’s campaign,” he said.

Enerio said the simple truth about the Filipino people is the secret to its success, saying the campaign’s message is easy to understand, speaks the truth about the Filipino culture and makes the locals proud.

“It’s a direct call to action for every Filipino,” Enerio said. Read the full story

Posted in About the Philippines, Philippine Travel NewsComments (0)

It’s more fun in the Philippines slogan is final


The slogan “It’s more fun in the Philippines” stays even if there was a black and white vintage 1951 magazine ad “It’s more fun in Switzerland,” of the Swiss National Tourist Office.

Its more fun in the Philippines
Its more fun in the Philippines

Department of Tourism Secretary Ramon Jimenez declared it as a ‘coincidence,’ saying, “C’mon, you have to give BBDO more credit than that. The line isn’t a manufactured slogan. It is simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it… Read the full story

Posted in Philippine Travel NewsComments (1)


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