The slogan “It’s more fun in the Philippines” stays even if there was a black and white vintage 1951 magazine ad “It’s more fun in Switzerland,” of the Swiss National Tourist Office.
Department of Tourism Secretary Ramon Jimenez declared it as a ‘coincidence,’ saying, “C’mon, you have to give BBDO more credit than that. The line isn’t a manufactured slogan. It is simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it… Read the full story
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