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Philippine Department of Tourism to launch Its More Fun the Philippines in international travel fest in Berlin

Secretary of Tourism Ramon R. Jimenez, Jr. leaves for Germany this week to lead a 41-man delegation from the Philippines that will participate in the annual International Tourismus Bourse (ITB), the world’s largest travel trade show. Scheduled on March 7-11, 2012 in Berlin, ITB includes booth exhibits of national and local tourist offices, travel-related companies and other service providers.

Beach in Quezon Province
Beach in Quezon Province

“Our participation in ITB this year is quite significant because it’s the first time for us to roll out the ‘It’s more fun in the Philippines’ campaign in a global event,” Jimenez said. He added, “About half of the travel business is traded through the international travel bourse.” The tourism chief explained that the ITB is institutional among travel wholesalers where direct selling and networking is done. Continue Reading

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It’s more fun in the Philippines slogan is final

The slogan “It’s more fun in the Philippines” stays even if there was a black and white vintage 1951 magazine ad “It’s more fun in Switzerland,” of the Swiss National Tourist Office.

Its more fun in the Philippines
Its more fun in the Philippines

Department of Tourism Secretary Ramon Jimenez declared it as a ‘coincidence,’ saying, “C’mon, you have to give BBDO more credit than that. The line isn’t a manufactured slogan. It is simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it… Continue Reading

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Holiday Extras Know their Onions!

If you want to know the best companies in a particular industry then the best way to go about this is to ask their customers what they think of the service and to see whether or not they would recommend that particular company to others.

sunset in manila bay
Manila Bay Sunset

This is just what holiday Extras have done but they have done it on a much grander scale!

This year 66,000 people have voted in the Holiday Extras Customer Awards (which is great as this last year about a third of this number were voting).

This year the awards were held in London on September 15th and were hosted by the well-known travel writer and radio presenter Simon Calder. Continue Reading

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Top Russian artists paint the Philippines

Thirteen top Russian artists embark on a 20-day cultural journey to the Philippines, called, “To the Islands of Sampaguita,” as part of the Creative Expedition to the Philippines – 1st ASEAN Culture Capital to paint the wealth of bio-cultural diversity of our country’s habitat, heritage, history, language and creative industry. This project was organized in celebration of the 35th anniversary of the establishment of diplomatic relations between the Philippines and Russia in an effort to strengthen bilateral relations with Russia through trade, tourism, and culture.

Philippine Paintings
Philippine Paintings

“We welcome the distinguished Russian artists to the Philippines and we wish them an enjoyable and pleasant stay in our beautiful country,” says Tourism Secretary Ramon Jimenez. Continue Reading

Posted in About the Philippines, Philippine Travel News0 Comments

Miss Universe 2011 delegate Shamcey Supsup as tourism ambassador?

The Department of Tourism’s recently approved budget of P1.7 billion for this year until 2012 is not enough to support all of its projects and campaigns but the department will judiciously make do with what it has to fulfill its role.

shamcey supsup
Miss Universe 2011 Philippine Delegate Shamcey Supsup

For instance, Assistant Secretary for international tourism promotion Benito C. Bengzon Jr. on Monday said that his office was alloted only P466 million for several plans and programs for international market promotion, which is definitely not enough. Continue Reading

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Philippine Department of Tourism pledges P1M for Philippine Travel Mart 2011

The Department of Tourism (DOT) is giving all out support to the promotion domestic tourism through the Philippine Travel Mart (PTM) in September, organized by Philippine Tour Operators Association (PHILTOA).

amorita beach resort
Amorita Resort in Bohol

“Our partnership with PHILTOA has been very fruitful over the years especially in relation to our joint staging of the annual PTM. Exhibitors reported generating over P18.5 million pesos in on-site sales alone last year, which tells us that our public is eager to travel within the country,” said Secretary Alberto A. Lim. Continue Reading

Posted in Bohol, Philippine Travel News1 Comment

Philippine Department of Tourism taps Korean market via trade fairs, joint promos

The Department of Tourism (DOT) will continue to build on the industry-leading Korean tourist market with its participation in the 14th Busan International Travel Fair (BITF) on 02-05 September, as well as other joint promotional activities.

amorita resort bohol
Amorita Resort in Panglao Island Bohol

“As our best performer, the Korean outbound market remains one of our focal points for the year. New direct and charter air services have been crucial in maintaining the upward trend, as have been our fruitful efforts in trade fairs where we have received much positive feedback. This year’s BITF will allow us to cement our status further as a preferred destination for Koreans,” said Tourism Secretary Alberto A. Lim. Continue Reading

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Posted in Bohol, Philippine Travel News0 Comments

China Travel Industry Hails the Philippines as “Best Honeymoon Destination of the Year”

The Philippines was hailed the “Honeymoon Destination of the Year” in the 2011 China Travel and Meetings Industry Awards, affirming the confidence of Chinese industry executives in the Philippines as a destination for Chinese tourists, according to the Philippine Embassy in Beijing.

Coron Palawan - A Honeymoon Destination
Coron Palawan – A Honeymoon Destination

The Philippines bested Bali and Thailand in a voting process that garnered 4.2 million votes by members of the industry during almost two months of voting period in July and August 2010. A panel of judges initially chose the destinations per category and asked members of the industry to vote online. Continue Reading

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Philippine Department of Tourism stages Philippine Travel Exchange 2011

The Department of Tourism (DOT) will host the 11th Philippine Travel Exchange (PHITEX 2011) on August 30 to September 02, 2011 at the SMX Convention Center.

Philippine Travel Exchange 2011
Philippine Travel Exchange 2011

“As one of the flagship projects of the Department for 11 years now, the Philippine Travel Exchange is a testament to the Philippines’ continued success in communicating to the world of the country’s tourism prowess,” says DOT Secretary Alberto Lim. Continue Reading

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“Lifestyle Philippines” to star in Europe travel fairs

The Department of Tourism (DOT) will banner leisure tourism as it seeks more inroads into the European outbound tourism market at the Otdykh Leisure 2011 and International French Travel Market (IFTM) TopResa 2011 fairs in September.

Club Paradise in Coron Palawan
Club Paradise in Coron Palawan

“European vacationers are most interested in sun, sea and leisure. The theme for our participation in both events, “Lifestyle Philippines”, therefore aims to position the Philippines as the perfect place to enjoy all of these,” Tourism Secretary Alberto A. Lim remarked. Continue Reading

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