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Philippine Department of Tourism taps Korean market via trade fairs, joint promos

The Department of Tourism (DOT) will continue to build on the industry-leading Korean tourist market with its participation in the 14th Busan International Travel Fair (BITF) on 02-05 September, as well as other joint promotional activities.

amorita resort bohol
Amorita Resort in Panglao Island Bohol

“As our best performer, the Korean outbound market remains one of our focal points for the year. New direct and charter air services have been crucial in maintaining the upward trend, as have been our fruitful efforts in trade fairs where we have received much positive feedback. This year’s BITF will allow us to cement our status further as a preferred destination for Koreans,” said Tourism Secretary Alberto A. Lim. Continue reading Philippine Department of Tourism taps Korean market via trade fairs, joint promos

China Travel Industry Hails the Philippines as “Best Honeymoon Destination of the Year”

The Philippines was hailed the “Honeymoon Destination of the Year” in the 2011 China Travel and Meetings Industry Awards, affirming the confidence of Chinese industry executives in the Philippines as a destination for Chinese tourists, according to the Philippine Embassy in Beijing.

Coron Palawan - A Honeymoon Destination
Coron Palawan – A Honeymoon Destination

The Philippines bested Bali and Thailand in a voting process that garnered 4.2 million votes by members of the industry during almost two months of voting period in July and August 2010. A panel of judges initially chose the destinations per category and asked members of the industry to vote online. Continue reading China Travel Industry Hails the Philippines as “Best Honeymoon Destination of the Year”

Philippine Department of Tourism stages Philippine Travel Exchange 2011

The Department of Tourism (DOT) will host the 11th Philippine Travel Exchange (PHITEX 2011) on August 30 to September 02, 2011 at the SMX Convention Center.

Philippine Travel Exchange 2011
Philippine Travel Exchange 2011

“As one of the flagship projects of the Department for 11 years now, the Philippine Travel Exchange is a testament to the Philippines’ continued success in communicating to the world of the country’s tourism prowess,” says DOT Secretary Alberto Lim. Continue reading Philippine Department of Tourism stages Philippine Travel Exchange 2011

Siargao Surfing Festival 2011 Schedule of Activities

General Luna, Siargao Island —- The town of General Luna where the world-class surf break Cloud 9 is located will be hosting this year’s Siargao Surfing Festival which will take place from September 17 to October 03. This year’s festival will have three major components, namely, the: 1) 13th Siargao National Surfing Cup – September 17 to 20; 2) Billabong Pro Junior Asia – September 21 to 28; and the 17th Siargao International Surfing Cup – September 29 to October 3.

siargao international surfing festival
Siargao Surfing Festival 2011

Billabong Pro Junior Asia.
Although the festivity will kick-off on September 17, the festival’s highlight is on the 20th when eighty surfers from Australia, Japan, Hawaii, Europe, Brazil, South America, Indonesia, Malaysia, United States of America, and the Philippines will convene at Cloud 9 for the first ever 5-star rated ASP or Association of Surfing Professionals event dubbed as Billabong Pro Junior Asia. Continue reading Siargao Surfing Festival 2011 Schedule of Activities

“Lifestyle Philippines” to star in Europe travel fairs

The Department of Tourism (DOT) will banner leisure tourism as it seeks more inroads into the European outbound tourism market at the Otdykh Leisure 2011 and International French Travel Market (IFTM) TopResa 2011 fairs in September.

Club Paradise in Coron Palawan
Club Paradise in Coron Palawan

“European vacationers are most interested in sun, sea and leisure. The theme for our participation in both events, “Lifestyle Philippines”, therefore aims to position the Philippines as the perfect place to enjoy all of these,” Tourism Secretary Alberto A. Lim remarked. Continue reading “Lifestyle Philippines” to star in Europe travel fairs

The Golden Mickeys at Hong Kong Disneyland

One of the enjoyable things about Hong Kong Disneyland is the parody of the real world that comes out of many of the rides and attractions.

Group Dance Number
Amazing Dance Number

After all, Disney isn’t the real world, but it is affected by it, profoundly. That’s why I was so amused by the Disney show called The Golden Mickeys at Hong Kong Disneyland. Continue reading The Golden Mickeys at Hong Kong Disneyland

Philippine Department of Tourism and Mini Stop promo in Japan

The Department of Tourism (DOT) office in Tokyo and Mini Stop, a major convenience store chain in Japan, recently launched “Hello Summer Campaign 2011” aimed at promoting travel to the Philippines during the summer months in the said country.

boracay island
Boracay Philippines

The campaign includes promos called “Answer the Quiz and Win!” and “Eat Halo Halo and Tropical Sweets and Win!” which were run on 19 July and to end on 01 August 2011. A three-night-four-day trip to Cebu will be won by five lucky couples for the first promo while 300 halo-halo original roller bags and 100 Kyobashi Senbikiya fruit sets will be for the winners of the second contest. Continue reading Philippine Department of Tourism and Mini Stop promo in Japan

Lunch at Crystal Lotus at Hong Kong Disneyland Hotel

Hong Kong is a culinary place and whether you are going to enjoy Disneyland or going to enjoy the food, you will have a wonderful time. My suggestion is to go and enjoy both together. One way to do this is to have a sumptuous feast at the Crystal Lotus Restaurant in the Hong Kong Disneyland Hotel.

Inside Crystal Lotus Restaurant
Inside Crystal Lotus Restaurant

This is a lunch that you will remember with fondness for years to come. To get there, just go to the Disneyland Hotel, you don’t have to be a guest. Since this is Hong Kong, you can expect to find some of the best dim sum in the world. Continue reading Lunch at Crystal Lotus at Hong Kong Disneyland Hotel

Philippine Department of Tourism promotes Puerto Princesa Underground River as the Philippines’ bet to the New 7 Wonders of Nature

The Department of Tourism (DOT) is in the forefront in campaigning for the Puerto Princesa Underground River (PPUR) as the Philippines’ bet to the New 7 Wonders of Nature (N7WN).

Palawan Underground River
Puerto Princesa Underground River

In the next months, the DOT will conduct familiarization trips for the media and produce an episode in a produce an episode in a travel program in TV, to encourage media friends and countrymen to spread the word about the campaign and the natural wonder of the PPUR. It is hoped that through various advertisements, forum and voting stations, the PPUR’s bid to be in the N7WN will be strengthened. Continue reading Philippine Department of Tourism promotes Puerto Princesa Underground River as the Philippines’ bet to the New 7 Wonders of Nature

Philippine Department of Tourism shortlists bidders in the design of the Philippine Country Brand

The Department of Tourism’s Special Bids and Awards Committee (SBAC) announced this morning the seven (7) top bidders who successfully met the strict criteria for the formulation of a Philippine country brand. A total of 26 companies heeded the government’s call for the submission of brand design bids to the DOT SBAC.

Philippine Tourism Branding
Philippine Tourism Branding

The eligible bidders will be given two months to prepare their campaigns for pitching to the DOT’s SBAC. After the selection of a final winning agency, that agency has two months to finalize its work and to deliver the final package composed of a branding manual, audiovisual presentation, and print and TV ad designs before end-November. Continue reading Philippine Department of Tourism shortlists bidders in the design of the Philippine Country Brand